A Collection That Gives Back
Every October, Lilly Pulitzer brings heart and purpose to fashion through its Print With Purpose initiative. This year’s Supporting Squad Collection celebrates Breast Cancer Awareness Month with bright, meaningful style — and a promise to make a difference.
The 2025 campaign includes a $25,000 donation to The Pink Agenda, supporting life-saving breast cancer research and awareness programs, no matter the sales outcome.
“It’s more than fashion — it’s community, courage, and color.”
About the Supporting Squad Print
At first glance, it’s a joyful pink floral — but look closer and you’ll spot hidden ribbons and animals woven into the pattern, symbolizing strength, unity, and hope.
The print perfectly captures Lilly Pulitzer’s signature whimsy while honoring those impacted by breast cancer — from survivors and thrivers to the friends and families who support them.
This campaign is more than just a new print — it’s a movement of awareness and support. Each piece connects fashion lovers with the mission of The Pink Agenda: to raise funds, fuel hope, and find a cure.
Lilly Pulitzer also highlights inspiring voices through its “Spotlight On: Breast Cancer Thrivers & Previvors” stories, showcasing real women whose strength embodies the spirit of the Supporting Squad.
When you wear your Print With Purpose look, you’re joining a nationwide #SupportingSquad of women who believe in fashion that uplifts and empowers.
📸 Style Tip: Pair your pink print with gold jewelry or white denim to keep your look bright and hopeful.